What Are Pitch Decks in Recruitier?
A pitch deck in Recruitier is a text-based template that describes your recruitment services, value proposition, and expertise. Unlike a traditional PDF slide deck, these are structured content blocks that the AI uses when generating outreach messages. When you select a pitch deck in the message composer, the AI weaves relevant details about your services into the message naturally, so the recipient understands what you offer without you having to manually paste boilerplate text into every email. Pitch decks answer the question that every prospect has: “Why should I work with you?” By defining this content once and maintaining it as a template, you ensure that your service description is consistent, complete, and always available when composing outreach.Pitch decks work in tandem with tone of voice templates. The tone controls how you say things (style, formality, structure), while the pitch deck controls what you say about your services (capabilities, track record, differentiators). Together, they give the AI the full picture it needs to generate compelling, on-brand outreach messages.
How Pitch Decks Work
When you create an outreach message with a pitch deck selected, Recruitier’s AI considers the pitch deck content alongside the job details, company context, and tone of voice to generate a message that naturally incorporates your service offering. The AI does not copy-paste the pitch deck verbatim. Instead, it extracts the most relevant points for the specific opportunity and integrates them into the message flow. For example, if your pitch deck mentions that you specialize in “senior technology roles in the Dutch market,” and you are reaching out about a Senior Java Developer position in Amsterdam, the AI will reference that specialization naturally within the message. If your pitch deck also mentions executive search capabilities but the current role is mid-level, the AI will skip that part and focus on what is relevant.Creating a Pitch Deck Template
Navigate to the Pitch Decks Tab
Open the Outreach page from the main navigation menu. Click on the “Pitch Decks” tab (third tab). This is where all pitch deck templates are managed.
Click New Pitch Deck
Click the “New Pitch Deck” button in the top right. A dialog opens where you provide a name and the pitch deck content.
Name Your Pitch Deck
Choose a name that describes the focus. If you have one generic pitch deck, something like “General Service Overview” works. If you have specialized versions, use names like “IT Recruitment Services” or “Executive Search Proposition.” The name appears in dropdown selectors in the message composer.
Write Your Content
The “Content” field is where you describe your services. Include:
- Your specialization — what types of roles and industries you focus on.
- Your track record — relevant placements, years of experience, market knowledge.
- Your process — how you work with clients (sourcing approach, screening, shortlisting).
- Your value proposition — what makes your service better than competitors.
- Key differentiators — speed, quality, network, technology, pricing model.
- Specific numbers — placement counts, network size, time-to-shortlist, success rates.
Choose Sharing Settings (Optional)
If you are part of an agency, a “Share with agency” toggle appears in the dialog. Enable it to make the pitch deck visible to all team members. This setting can also be changed later when editing the pitch deck.
Writing Effective Pitch Deck Content
Your pitch deck content should be comprehensive enough that the AI has good material to work with, but not so long that it overwhelms the message. Aim for 100-300 words.Example: Technology Recruitment Pitch Deck
Example: Executive Search Pitch Deck
Setting Default Pitch Decks
Like tone of voice, you can set default pitch decks that are automatically selected when you open the message composer. Each pitch deck card on the Pitch Decks tab has star icon buttons for Email and LinkedIn that let you set or unset that pitch deck as the default for the respective channel.| Default Setting | What It Controls |
|---|---|
| Default Email Pitch Deck | Pre-selected when composing email messages. Set by clicking the star icon next to “Email” on a pitch deck card. |
| Default LinkedIn Pitch Deck | Pre-selected when composing LinkedIn messages. Set by clicking the star icon next to “LinkedIn” on a pitch deck card. |
You might use a more detailed pitch deck as your email default (since emails can be longer) and a shorter, punchier version as your LinkedIn default. Or use the same pitch deck for both — the AI automatically adjusts how much content it includes based on the channel’s length constraints.
Applying Pitch Decks to Outreach
Pitch decks are applied at the message level. When you open the message composer for any outreach step, you can select a pitch deck in the collapsible “AI Settings” section before generating a message. If you have set a default pitch deck for the current channel (email or LinkedIn), it will be pre-selected automatically. This per-message approach lets you choose the most relevant pitch deck for each specific communication. For example, you might use your general service overview for an introduction email and switch to a more specialized deck for a follow-up that focuses on a particular capability.When to Include a Pitch Deck
| Situation | Include Pitch Deck? | Reasoning |
|---|---|---|
| First contact with a new prospect | Yes | They need to know who you are and what you offer. |
| Follow-up to an introduction | Sometimes | If they have not responded, a brief value reminder helps. |
| Contact with an existing client | No | They already know your services. Focus on the specific opportunity. |
| LinkedIn connection request | No | Connection notes are too short (300 chars) for service descriptions. |
| Phone call preparation | Yes (for your reference) | Review your pitch deck before the call to stay on message. |
| Speculative candidate placement | Yes | Position your expertise alongside the candidate to build credibility. |
Agency-Shared Pitch Decks
Like tone of voice templates, pitch decks support both personal and agency-shared visibility.Personal Pitch Decks
Created by you, visible only to you. Use these for your own service descriptions, especially if you have a personal brand or specialized focus within the agency (e.g., you specialize in data engineering while the agency covers all IT roles).
Agency-Shared Pitch Decks
Shared across all agency members. Ideal for standardized service descriptions that represent the agency as a whole. Ensures every recruiter presents the same value proposition to the market.
Managing Shared Pitch Decks
Agency administrators can:- View all shared pitch decks across the agency.
- Edit shared pitch decks created by any team member.
- Create official agency pitch decks that all team members should use.
- Promote personal pitch decks to shared status.
When both personal and shared pitch decks are available, you see all of them in the pitch deck selector in the message composer. Personal decks are labeled to distinguish them from agency-shared ones.
Multiple Pitch Decks for Different Scenarios
Many agencies benefit from having several pitch deck templates for different situations:| Pitch Deck | Use Case |
|---|---|
| General Overview | Default pitch for initial outreach to any prospect. Covers all services at a high level. |
| IT Specialization | Focused on technology recruitment capabilities. Use for tech company prospects. |
| Executive Search | Tailored for senior leadership and executive placement. Emphasizes confidentiality and high-touch approach. |
| Contract Staffing | Highlights flexible staffing solutions, quick turnaround, and contract management capabilities. |
| Market Insights | Positions your firm as a market expert. References salary benchmarks, talent availability, and hiring trends. |
You do not need to create separate pitch decks for every industry or role type. The AI adapts the general pitch deck content to the specific context of the message. A good general-purpose pitch deck combined with specific job context usually produces excellent results. Create specialized versions only when the service offering genuinely differs.
Best Practices
- Keep it current. Update your pitch deck when your track record changes, you enter new markets, or your pricing model evolves. Outdated numbers undermine credibility.
- Lead with results. Numbers and outcomes are more persuasive than descriptions of your process. “92% interview-to-offer ratio” beats “we have a thorough screening process.”
- Be specific. “We placed 45 developers in the Netherlands last quarter” beats “We have extensive experience in technology recruitment.”
- One pitch deck per purpose. Do not try to cover everything in one template. Keep each version focused on a specific service line or audience.
- Test with AI generation. After creating a pitch deck, generate a few sample messages to see how the AI incorporates the content. Adjust if the results include too much or too little of your service description.
- Aim for 100-300 words. Shorter than 100 words gives the AI too little to work with. Longer than 300 words risks the AI including too many details, making messages feel like sales brochures.
Advanced
How Pitch Decks Are Injected into AI Prompts
When you generate a message with a pitch deck selected, the pitch deck’scontent field is injected into the AI prompt as follows:
- System instructions and goal template (candidate placement, business development, etc.)
- Job/company context (title, description, requirements)
- Recipient information (name, role)
- Pitch deck content
- Tone of voice instructions
- Signature instructions (to avoid duplicate closings)
- User name and language
How the AI Selects Pitch Deck Content
The AI does not include every point from your pitch deck in every message. It performs contextual selection:- For a specific job: The AI matches your pitch deck points to the job’s requirements. If the job is for a Python developer and your pitch deck mentions Python expertise, that gets included. If your deck also mentions executive search but the role is mid-level, that gets excluded.
- For business development: The AI includes a broader overview of your services, selecting the points most relevant to the prospect’s industry and size.
- For LinkedIn messages: Due to length constraints, the AI picks only 1-2 key differentiators from the pitch deck. Choose your strongest points.
- For email messages: The AI can include 2-4 points, weaving them into the narrative rather than listing them.
Pitch Deck Entity Structure
Each pitch deck is stored as aPitchDeck entity (same structure as ToneOfVoice) with:
| Field | Type | Description |
|---|---|---|
name | String | Display name for the pitch deck |
content | Text | The service description content injected into AI prompts |
is_shared | Boolean | Whether the pitch deck is visible to all agency members |
agency_id | UUID (FK) | The agency this pitch deck belongs to (for shared decks) |
user_id | UUID (FK) | The user who created the pitch deck |
ToneOfVoice, including the same sharing and visibility logic. This consistency means the same permission rules apply: personal decks are private, shared decks are visible to the whole agency, and admins can edit any shared deck.
Default Pitch Deck Settings on the User Profile
Your user profile stores two default pitch deck references:default_email_pitch_deck_id: The pitch deck automatically selected when you open the email composer.default_linkedin_pitch_deck_id: The pitch deck automatically selected when you open the LinkedIn composer.
Interaction Between Pitch Deck and Outreach Goals
The outreach goal you select in the composer determines how the AI uses your pitch deck:| Goal | Pitch Deck Usage |
|---|---|
| Candidate Placement | Pitch deck is used to establish credibility while focusing primarily on the candidate match. Service details are secondary to the candidate’s fit. |
| Business Development | Pitch deck is the primary content source. The AI builds the message around your service offering and why the prospect should work with you. |
| Speculative Placement | Pitch deck provides supporting context. The focus is on the candidate, but your expertise validates the recommendation. |
| Job Marketing | Pitch deck is minimally used. The focus is on selling the job opportunity, not your services. |
Power User Tips
Creating version-controlled pitch decks
Creating version-controlled pitch decks
When your services or track record changes significantly, create a new pitch deck rather than editing the existing one. This lets you compare results between versions. Name them with dates or versions: “IT Services - Q1 2026” and “IT Services - Q2 2026.” After confirming the new version performs well, you can archive or delete the old one.
Optimizing pitch deck content for AI generation
Optimizing pitch deck content for AI generation
Structure your pitch deck with clear sections and bullet points. The AI processes structured content more effectively than wall-of-text paragraphs. Use the format:
- Category: Specific detail with numbers
- Category: Specific detail with numbers
Using pitch decks without AI generation
Using pitch decks without AI generation
Even if you write messages manually, having a pitch deck is valuable as a reference. The content panel in the composer shows your selected pitch deck, giving you quick access to your key talking points and statistics without needing to look them up elsewhere.
Pitch deck for different markets
Pitch deck for different markets
If you recruit across multiple markets (e.g., Netherlands and Germany), create market-specific pitch decks. “IT Services - Netherlands” might emphasize your Dutch network and local market knowledge, while “IT Services - Germany” highlights your DACH region presence. The AI will use market-specific details to make your outreach more relevant to each prospect.