Overview
This guide walks you through setting up a complete outreach campaign in Recruitier, from configuring your email integration to creating multi-step sequences with consistent messaging. Whether you are reaching out to candidates about job opportunities or pitching your services to potential clients, a well-structured campaign dramatically improves your response rates.Why Structured Outreach Matters
Recruitment is a relationship business, and outreach is your first impression. Unstructured outreach — random emails without follow-up, inconsistent tone, no tracking — results in low response rates and wasted effort. A structured campaign ensures:- Consistent messaging across all touchpoints and team members
- Systematic follow-ups so no opportunity falls through the cracks
- Multi-channel coverage reaching contacts via both email and LinkedIn
- Measurable results so you can optimize over time
- Professional branding through tone of voice templates and pitch decks
The Complete Workflow
Connect Your Email
Before starting outreach, ensure your email is connected:
- Navigate to Settings and find the Email Connections section
- Click Connect Gmail or Connect Outlook
- Complete the OAuth authorization flow (your credentials never pass through Recruitier)
- Verify the connection status shows as active
All emails sent through Recruitier come from your actual email inbox. Recipients see your
real email address, not a generic system address. This is critical for deliverability and
professional trust. Messages sent through Recruitier are indistinguishable from messages
sent directly from Gmail or Outlook.
Set Up Your Tone of Voice
Navigate to Outreach and select the Tone of Voice tab.Create one or more tone templates that define your communication style:
- Professional: Formal language, structured format, suitable for enterprise clients and senior decision makers
- Conversational: Friendly and approachable, works well for candidates and SMBs
- Direct: Concise and to-the-point, effective for busy executives and time-sensitive outreach
Create a Pitch Deck (Optional)
If you are doing business development outreach, create a pitch deck template:
- Navigate to Outreach and select the Pitch Decks tab
- Click Create New Pitch Deck
- Write a concise description of your recruitment services, specializations, success stories, and unique value proposition
- Save for reuse across outreach campaigns
Build Your Outreach Flow
Navigate to Outreach and select the Flows tab. Click Create New Sequence.Design a multi-step outreach sequence:Step 1: Initial Contact (Day 0)
- Channel: Email
- Purpose: Introduction and value proposition
- Content: Personalized message referencing specific data (their job posting, hiring activity, or the candidate you are presenting)
- AI generation: 1 credit
- Channel: Email
- Purpose: Gentle reminder with additional value
- Content: Add new information — a relevant case study, market insight, or additional candidate highlight
- AI generation: 1 credit
- Channel: LinkedIn
- Purpose: Alternative channel to increase visibility
- Content: Brief, professional connection request or message
- Channel: Email
- Purpose: Last touchpoint before moving on
- Content: Short, respectful message offering to reconnect in the future
- AI generation: 1 credit
Apply the Flow to Targets
You can apply outreach flows in two ways:Job-specific outreach: From any job detail page, create an outreach flow tied to that
specific job. The job context (title, company, description) is available for AI message
personalization, making the outreach highly relevant.Company-level outreach: From a company detail page, create an outreach flow targeting
the company’s decision makers. Use this for business development outreach where you are
pitching your services or a speculative candidate.For each target:
- Select the appropriate contact(s) from discovered decision makers
- Choose your channel (email or LinkedIn)
- Select your tone of voice and optionally attach a pitch deck
- Review and personalize the auto-generated message before sending
- Send the initial message (from your real email address)
Monitor and Optimize
After launching your campaign:
- Track responses in the activity timeline on each company or job page
- Update pipeline statuses as contacts respond (Prospect to Contacted to Meeting, etc.)
- Review engagement patterns to see which messages get the best response rates
- Refine your messaging based on what works — iterate on your tone, pitch, and timing
- Compare channels — Track whether email or LinkedIn performs better for your audience
Campaign Templates by Use Case
Candidate Placement
Goal: Present a candidate to a hiring company
- Lead with the candidate’s strengths (without revealing identity)
- Reference the company’s specific job posting
- Offer to schedule an introduction call
- Follow up with additional candidate highlights
Business Development
Goal: Win a new client for recruitment services
- Reference their hiring activity data from Client Discovery
- Share your specialization and track record
- Offer a free consultation or market insight
- Include a pitch deck link
Job Marketing
Goal: Attract candidates to a specific role
- Highlight what makes the opportunity exciting
- Include key details (salary, flexibility, company culture)
- Make it easy to express interest
- Follow up with additional role information
Re-engagement
Goal: Reconnect with inactive contacts
- Reference your previous interaction
- Share a new relevant opportunity or market update
- Keep it brief and low-pressure
- Offer value before asking for anything
Credit Costs for Outreach
| Action | Credits |
|---|---|
| AI message generation (per message) | 1 |
| Sending via connected email | Free |
| LinkedIn message reminder | Free |
| Lusha email-only lookup (if contact missing) | 15 |
| LinkedIn contact search (if contact missing) | 50 |
| Lusha full contact lookup (if contact missing) | 60 |
A typical 4-step outreach flow with 3 AI-generated email messages costs 3 credits for
the message generation. The actual sending is free. Contact discovery costs are only
incurred if you need to find the contact’s email address.
Best Practices
- Personalize every message — Generic templates get ignored. Reference specific details about the recipient, their company, or their hiring needs.
- Lead with value — Explain what you can do for them before asking for anything.
- Keep it concise — Decision makers are busy. Get to the point in 3-4 sentences.
- Follow up systematically — Most responses come from the 2nd or 3rd touchpoint.
- Use multiple channels — Email and LinkedIn together have higher response rates than either alone.
- Track and iterate — Review which messages get responses and refine your templates over time.
- Respect boundaries — If someone asks not to be contacted, honor that immediately and remove them from your outreach list.
- Be consistent — Use tone of voice templates to maintain brand consistency, especially in agency settings.
- Test with yourself first — Send a test email to your own address to check formatting, signature rendering, and overall impression before launching a campaign.